*Black Friday prices end 27th November unless otherwise stated.
Thanksgiving celebrations were always held on the last Thursday of November until the 1930s. The Great Depression struck the American economy and businesses were suffering. To make things easier for the nation's stores, President Roosevelt was persuaded to move Thanksgiving back to the fourth Thursday in November. This meant that shops could start their sales early. Ever since, the Friday after Thanksgiving has just become a bigger and bigger day for deals. People first started to call this incredible sales day Black Friday in the 1980s.
You have to go all the way back to 1930s America to learn how Black Friday began. Traditionally, all the big US stores wouldn't start their Christmas sales until after Thanksgiving. No one retailer wanted to break with tradition and start offering deals early. Friday, the day after Thanksgiving, was always when their Christmas promotions started.
Black Friday deals were offered by a few brands back in 2010, but 2013 was the year that things really took off. Ever since, the number of big Black Friday deals keeps growing. Black Friday is now probably the biggest shopping event of the year, with Cyber Monday coming a close second.
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